Your Competitors Are Shaping the Conversation in Your Industry.
I ghostwrite LinkedIn for founders and CEOs who see LinkedIn as essential communications channel.
Built for the CEO Who Sees the Opening
You came in with a thesis, an agenda, and the credibility of two decades of operating wins. You’re running a growth-stage company that’s watched closely — by your board, your investors, your customers, your next ten hires.
You read LinkedIn. You see what other CEOs in your space are publishing. You notice the ones doing it well, the ones doing it badly, and the ones who aren’t doing it at all. You have a point of view about what works — and you want in.
You’re not afraid of the platform. You’re afraid of doing it badly.
The Cost of Staying Silent
Your competitors are on the public record. You aren’t.
The CEOs in your industry who post regularly are shaping the conversation — even when they’re wrong. Every quarter you stay silent is a quarter someone else’s thesis gets credited as the industry view.
Your investors, customers, and next ten hires are forming opinions in a vacuum.
They Google you. They find your bio, a press release, and silence. The narrative about you is being written by people who’ve never met you — based on whatever Google decides to surface.
AI can’t write this. The stakes are too high.
Every public sentence a CEO publishes is scrutinized — by the board, by investors, by competitors, by reporters. A wrong word moves a deal, spooks a round, invites a call. You need a human who has been in your seat and knows what every sentence actually costs.
What Changes When You Work With Me
In 90 days, you have a published, recognizable point of view. In 12 months, your LinkedIn is the highest-ROI personal channel you run.
Visibility to the right people
Not 100,000 strangers. The investors, target accounts, prospective hires, and journalists who matter to your company’s future. Tracked. Measured. Reported quarterly.
A public POV on the record
The thesis you’ve been articulating in board meetings and all-hands becomes a documented, public position — associated with you, ahead of your competitors saying it.
Sales conversations that start 20 minutes ahead
Every prospect researches you before the call. When they land on a profile that already articulates your view of their problem, the conversation starts warmer, faster, and closer to yes.
A recruiting magnet
Top operators want to work for CEOs they respect. The senior hires you want are reading your LinkedIn before they answer your outreach. We make sure what they find is magnetic.
A compounding company asset
Your voice and your company’s brand are linked. As your presence grows, the brand halo grows with it. Investors notice. Customers notice. Talent notices. The asset compounds quarterly.
The Process
We Build Your Thesis
A working session where we map your industry POV, your strategic agenda, and the specific stakeholders we’re trying to reach. We define the audiences (target accounts, target investors, target talent) and build the measurement framework around them.
I Extract and Translate
Twice a month, we talk for 30 minutes. I pull your thinking out of your head and turn it into content that sounds like you on your sharpest day. You approve every post. Nothing ships without your sign-off.
You Get Read by the Right People
Every 90 days, we review the metrics that actually matter — profile visits from target accounts, inbound from defined sources, content that reached the people it needed to reach. We recalibrate the thesis. We compound.
How We Measure Success
Most LinkedIn services measure followers and engagement. That’s the wrong scoreboard for a CEO.
You don’t need 50,000 followers. You need the right 500 people reading. Here’s how we measure what actually matters:
Targeted profile visits from defined audiences
Investors on your target list, decision-makers at named accounts, prospective hires at specific companies, journalists who cover your space.
Inbound by source
Connection requests, DMs, and meeting invitations traced back to specific posts and specific stakeholders.
Strategic visibility
Confirmation that specific posts reached specific stakeholders you wanted to reach, when you wanted to reach them.
Compounding presence
Quarterly review of where your voice now lives in your industry conversation, and where it doesn’t yet.
Reviewed every 90 days. Recalibrated against your business thesis. Reported the way you’d report any other strategic channel.
Engagement
LinkedIn Executive Audit
The starting point.
A comprehensive audit of your LinkedIn profile and the last 90 days of content. Delivered in 7–10 business days.
- Profile audit: headline, About, Featured, Experience
- Voice and tone analysis
- Content-to-profile alignment
- Engagement assessment
- Call-to-action review
- Audience visibility analysis: who’s actually looking — investors, target accounts, talent, competitors
- Strategic recommendations report with prioritized next steps
Best for: CEOs who know LinkedIn matters but aren’t sure if what they’re doing is working — or where to start.
Book a CallExecutive Ghostwriting
6-month minimum.
3–5 LinkedIn posts per week, written in your voice, published on your behalf.
- 90-minute Voice & Narrative Session to define positioning, topics, and boundaries
- Monthly Narrative Check-In to refine angles and align with business priorities
- Monthly Executive Visibility Report: what’s working, who’s engaging, where to lean in
- Content strategy aligned to your strategic agenda — investors, customers, talent, industry narrative
Best for: CEOs who want a consistent, strategic LinkedIn presence without spending a minute writing.
Book a CallGhostwriting + Account Management
6-month minimum.
Everything in Executive Ghostwriting, plus full account management.
- 3–5 LinkedIn posts per week, written and published
- Full audience engagement: comment responses in your voice, proactive commenting on key accounts and industry peers
- DM monitoring and triage: investor inquiries, speaking opportunities, media requests, strategic introductions
- Profile view monitoring: tracking who’s looking and whether they match your target audience
- Voice & Narrative Architecture: deep dive session, written Voice Guide, 90-day Narrative Roadmap
- Monthly Executive Visibility Report with strategic recommendations
Best for: CEOs who want the entire channel off their plate — content, engagement, and visibility, fully managed.
Book a CallAll ghostwriting engagements require a 6-month minimum commitment. The Executive Audit is a one-time engagement with no ongoing obligation.
What Clients Say
“LinkedIn has become my primary platform for generating business. Tom is one of the keys. I consistently reach over a million people a month, became a LinkedIn Top Voice, and regularly close five-figure deals from DMs because of the content Tom writes. If you’re looking for a content writer, stop looking. You found him.”
“Tom’s smart, calm approach helped me reflect on what I actually wanted to be known for. The work clarified my voice and the value of sharing what I know.”
Why Me
I’m a former CEO. I’m not a social media manager.
I bootstrapped Float Left Interactive, ran it for years, and sold it to iMedia Brands in 2022. I’ve sat in your seat. I know the pressure of every word a CEO publishes — the board reading it, the investors reading it, the competitors reading it, the reporter looking for a quote.
That’s the standard I write to.
Most LinkedIn ghostwriters have never run a company. They write content that sounds plausible to a marketing department and reckless to a CFO. I write content that sounds like the CEO at the all-hands — substantive, deliberate, and aware of what every sentence costs.
My measurement framework is built around what a CEO actually cares about: who’s reading, what they did next, and whether the channel is producing business outcomes you can take to a board meeting. Not followers. Not likes. Not engagement rates. Real visibility, to the right people, measured the way you’d measure any other strategic channel.
I take a small number of CEO clients at a time. If that’s the work you’re looking for, we should talk.
Ready to put your thesis on the record?
Book a call or send a message. Whichever feels right.
Book Your Strategy Call
30 minutes. We’ll map your stakeholder list, look at your current LinkedIn, and I’ll tell you honestly whether the engagement makes sense. If it doesn’t, I’ll tell you what does.
Book Your Strategy Call